With over 20 years' experience building high-performing product and design teams, I've led successful software product launches at global scale across the UK, Europe, US, and APAC. My track record spans defining and delivering Microsoft's Design and Development Kit (DDK) and establishing Just Eat's first UX function—supporting their evolution from startup through to a successful IPO and public company.

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I'm deeply skilled in product strategy, user experience design, and data-driven decision-making. I've developed a keen understanding of what drives customer value and ROI, and equally important, what to avoid—especially in early-stage environments.

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Throughout my career, I've navigated the complexities of integrating product and design strategy into broader business objectives, delivering quality, speed, and scale across diverse organizational structures. More recently, I've become passionate about understanding and leveraging AI as a strategic tool to enhance product discovery, accelerate decision-making, and unlock new possibilities in customer experience.

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I work across sectors and thrive on challenging digital products and multi-disciplinary teams. I'm committed to fostering collaborative, transparent, and inclusive team environments where success is measured through tangible business outcomes and measurable customer impact. I build bridges between product, engineering, and commercial teams to drive sustainable ROI and commercial growth.